Image: The crowd at the inaugural Gold Coast Swisse Color Run. Credit: Cas Allan.

Video recording and production by Brenton (Ciruttai) Allan.

Huge grins lit up the faces of the runners both young and old.  Wet and muddy shoes, colour-streaked T-shirts, faces, limbs and hair and an army of smart phones, tablets, cameras and video equipment were the order of the day for the inaugural Gold Coast Swisse Color Run.

The Gold Coast Country Club at Helensvale in the northern suburbs of the Gold Coast was abuzz this morning at 7am as runners arrived for the run.  Officials were kept busy as carloads of people arrived and deposited 11,000 runners and walkers over the next three hours.

Music played, tutus swished, pink wigs were primped and preened as walkers of all sizes, ages and nationalities waited for the 9am start.

At 8.50am and looking like a wave of white water on a Gold Coast beach, the runners swept down the hill to the start line where organisers revved up the crowd with music, banter and freebies.

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Mums, dads, children, business people in tutus, rabbit ears, unicorn heads, and the obligatory white T-shirt and headband, danced and swayed with arms and smartphones aloft to capture the fun and the spirit of the morning.

As starting time approached the music increased in volume and tempo and the excitement within the crowd was palpable.  Cheer leaders danced, the crowd danced, and Gold Coasters waited in anticipation until a huge roar announced the start of the run. 

Journalists jostled for photo opportunities and then fled across the greens to capture the moments as they happened.

Colour stations set up along the five kilometre course welcomed the runners with bursts of coloured powder and clouds of powder could be seen from across the course.

Runners shrieked in delight as officials exploded bags of coloured powder around them.

Entrants ran, walked, pushed strollers, carried children, danced, took photos of themselves and their groups, grinned, sang and partied their way around the course to the finish line.

They were greeted at the finish by delighted organisers and officials bearing water bottles and grins as wide as the entrants’.

The Finish Festival at the end of the run was colour central.  Those whose enthusiasm could not be constrained found themselves in the thick of things as bags of coloured powder exploded overhead and feet squelched in the mud.

Pristine shirts and dour attitudes morphed in seconds, smiles broadened and the music bumped and blared as Gold Coasters got down and dirty.

The 2013 Gold Coast Color Run is the first of its kind here on the Gold Coast however events company The Color Run have had great success with similar events in Sydney, Melbourne, Perth and Adelaide in the last 12 months.

Funds raised by entry fees will be donated to the Ponting Foundation, which provides funding for a wide range of essential services that comfort and nurture young Australians with cancer, while providing emotional support and financial assistance for their family.

Donations can be made to the Ponting Foundation here.

Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported.

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3 Comments Leave a comment
  • Todd

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  • holi colour

    Color Run is the only event where you get to party once you cross the finish line. The event is immensely popular all over the world and although runners do not receive any prizes, they are showered with colour run powder, which is made of corn starch. Color Run is not your typical fun run event because it puts more emphasis on fun.

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