Often what the audience says it wants and the reality of audience trends are very different things.

Commercial media organisations need to make money to survive, forcing them to rely on advertising, which in turn is dependent on audience numbers. If a story about dancing cats is the most popular article of the week, why shouldn’t a media organisation respond to that demand and increase the number of stories about dancing cats?

How can commercial media organisations survive if they prioritise significant stories that don’t attract high audience numbers?

Join host News Talk 4BC content director Anthony Frangi for this illuminating discussion with Madonna King (freelance columnist, author, former 612 ABC presenter) Frances Whiting (columnist and feature writer for The Courier-Mail and Q Weekend Magazine, author) and Chris Walker (managing editor of The Project, Channel Ten).

From left: Madonna King, Chris Walker, Frances Whiting and Anthony Frangi, who participated in the Walkley Media Talk at the State Library of Queensland in Brisbane, 29 May, 2013. Credit: Shirley Way.

From left: Madonna King, Chris Walker, Frances Whiting and Anthony Frangi, who participated in the Walkley Media Talk at the State Library of Queensland in Brisbane, 29 May, 2013. Credit: Shirley Way.

Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported.

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